{"id":423,"date":"2019-03-22T18:45:16","date_gmt":"2019-03-22T18:45:16","guid":{"rendered":"https:\/\/osored.com\/blog\/?p=423"},"modified":"2019-03-22T18:45:17","modified_gmt":"2019-03-22T18:45:17","slug":"que-es-el-email-marketing-y-por-que-debes-hacerlo","status":"publish","type":"post","link":"https:\/\/osored.com\/blog\/que-es-el-email-marketing-y-por-que-debes-hacerlo\/","title":{"rendered":"Qu\u00e9 es el Email Marketing y por qu\u00e9 debes hacerlo"},"content":{"rendered":"\n

El email marketing es una t\u00e1ctica de marketing enfocado a promover el recuerdo de la marca en la mente de los clientes o potenciales clientes<\/strong> a trav\u00e9s de estar presente en su bandeja de entrada. <\/p>\n\n\n\n

Vamos a decir que esta t\u00e1ctica es una de las que pocos creen ya en este momento. Y es que al parecer los canales de mayor comunicaci\u00f3n hoy en d\u00eda es whatsapp y otras aplicaciones de mensajer\u00eda corta.<\/strong><\/p>\n\n\n\n

Entonces cu\u00e1l podr\u00eda ser nuestra posici\u00f3n.<\/p>\n\n\n\n

Vamos por partes. Vamos a explicar mejor lo que es Email Marketing. <\/p>\n\n\n\n

Si alguna vez has recibido correos electr\u00f3nicos de las tiendas a las que le sueles comprar, o correos de entidades financieras de las que eres clientes o actualizaciones de contenido de algunas de tus p\u00e1ginas favoritas entonces significa que est\u00e1s en una lista de clientes o potenciales clientes de esas tiendas.<\/p>\n\n\n\n

Pero aclaremos.<\/p>\n\n\n\n

Si est\u00e1s all\u00ed, no es porque averiguaron, tomaron y enviaron ese mensaje comercial, sino porque t\u00fa en alg\u00fan momento les diste tus datos de contacto<\/strong> y por supuesto tu email.<\/p>\n\n\n\n

Esto es importante porque si algo no es hacer Email Marketing es conseguir correos de personas sin su autorizaci\u00f3n. <\/p>\n\n\n\n

Este es el punto clave entre hacer spam<\/strong> y hacer email marketing<\/strong>.<\/p>\n\n\n\n

Entonces si t\u00fa deseas enviar mensajes comerciales o de contenido a tus potenciales clientes debes tener una lista. Y para tener una lista propia, necesitas tener una estrategia de captura de correos que te permita tener un n\u00famero significativo para empezar a hacer campa\u00f1as de email<\/strong> marketing y conseguir m\u00e1s lealtad de marca.<\/p>\n\n\n\n

Una de las cosas que logramos con ello, precisamente es incrementar la probabilidad de que nos siga comprando quien nos compr\u00f3 inicialmente. <\/p>\n\n\n\n

Ahora que sabes lo que es y no es email marketing, es importante mencionar que debes hacer una evaluaci\u00f3n previa que te permita decidir si t\u00fa puedes sacar provecho con estas t\u00e1cticas. <\/p>\n\n\n\n

Por ejemplo, si tus principales clientes son un p\u00fablico joven, es probable que no te convenga perder tiempo y dinero haciendo campa\u00f1as de emial marketing, pero si tu p\u00fablico es m\u00e1s del tipo de los que si usan correos entonces definitivamente debes hacerlo.<\/p>\n\n\n\n

C\u00f3mo hacer Email marketing<\/h3>\n\n\n\n

Hay una baraja de alternativas para hacer email marketing tales como Mailchimp, Mailrelay, aweber, etc. <\/p>\n\n\n\n

Todos estas herramientas te ayudar\u00e1n a enviar tu mensaje de manera masiva sin que esto sea spam y con la posibilidad de realizar un dise\u00f1o atractivo que puedes elaborar a partir de plantillas. <\/p>\n\n\n\n

Tambi\u00e9n puedes incluir el nombre de manera que puedes hacer sentir a tu cliente o potencial cliente que est\u00e9 en tu lista que el mensaje es enviado para \u00e9l exclusivamente.<\/p>\n\n\n\n

C\u00f3mo tener una lista propia<\/h3>\n\n\n\n

Esta es una tarea que debes ver como un proyecto de largo plazo. <\/p>\n\n\n\n

Hay muchas t\u00e1cticas que puedes hacer pero la m\u00e1s popular e infalible es ofrecer algo a cambio de sus datos. Esto es descargas de ebooks que sean muy \u00fatiles para tu p\u00fablico pero que deben suscribirse para obtenerlo. <\/p>\n","protected":false},"excerpt":{"rendered":"

El email marketing es una t\u00e1ctica de marketing enfocado a promover el recuerdo de la marca en la mente de los clientes o potenciales clientes a trav\u00e9s de estar presente en su bandeja de entrada. Vamos a decir que esta t\u00e1ctica es una de las que pocos creen ya en este momento. Y es que …<\/p>\n

Qu\u00e9 es el Email Marketing y por qu\u00e9 debes hacerlo<\/span> Leer m\u00e1s »<\/a><\/p>\n","protected":false},"author":2,"featured_media":424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crear-pagina-web"],"yoast_head":"\nQu\u00e9 es el Email Marketing y por qu\u00e9 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