{"id":361,"date":"2018-04-13T17:40:21","date_gmt":"2018-04-13T17:40:21","guid":{"rendered":"https:\/\/osored.com\/blog\/?p=361"},"modified":"2018-04-13T17:40:21","modified_gmt":"2018-04-13T17:40:21","slug":"roi-la-gestion-marketing-internet","status":"publish","type":"post","link":"https:\/\/osored.com\/blog\/roi-la-gestion-marketing-internet\/","title":{"rendered":"\u00bfQu\u00e9 es el ROI en la gesti\u00f3n de marketing por Internet?"},"content":{"rendered":"<p>El ROI, algo que ver\u00e1s en muchos art\u00edculos en la web sobre c\u00f3mo<strong> rentabilizar tu publicidad<\/strong> o marketing por Internet, no es otra cosa que el retorno de Inversi\u00f3n.<\/p>\n<p>Es decir, el valor econ\u00f3mico generado por todas las <strong>acciones de marketing<\/strong> o incluso una campa\u00f1a de anuncio.<\/p>\n<p>Este concepto es importante porque el frecuente error de todo peque\u00f1o empresario es meter dinero como sea con tal de vender. Pero que pasa si no medimos esto. Si no planificamos, si no revisamos cu\u00e1nto est\u00e1 retornando por toda esa inversi\u00f3n que hacemos.<\/p>\n<p>Es com\u00fan que un peque\u00f1o empresario <strong>pague por un sitio web,<\/strong> pague por una gesti\u00f3n de marketing en redes sociales, que pague por hacer v\u00eddeos, pero \u00bfsabes realmente cu\u00e1nto est\u00e1 costando todo ello en relaci\u00f3n a lo que ganas?<\/p>\n<p>No nos referimos a una idea o a un c\u00e1lculo por intuici\u00f3n. estamos hablando de que obtengas cifras exactas y objetivas.<\/p>\n<p>Para calcular ello: Te gamos en cuenta lo siguiente:<\/p>\n<ul>\n<li>Para lanzar una campa\u00f1a de anuncios,<strong> debes saber cu\u00e1nto gastar\u00e1s<\/strong>.<\/li>\n<li>No incluir entre lo ingresos a clientes que vienen por recomendaci\u00f3n o por el boca a boca.<\/li>\n<li>Considerar todos los costos directos (no s\u00f3lo los pagos a facebook o a adwords) dise\u00f1ador gr\u00e1fico, etc<\/li>\n<\/ul>\n<p>Esto te ayudar\u00e1 a definir tambi\u00e9n el costo por cada cliente adquirido. Y podr\u00e1s apreciar adem\u00e1s el costo de un cliente que repite la compra.<\/p>\n<p>Esto es importante. para tener un mejor control sobre que acciones de marketing pueden resultar con un mejor rendimiento. Y dejar\u00e1s de enga\u00f1arte porque los c\u00e1lculos de <em><strong>\u00aba ojo de buen cubero\u00bb<\/strong> <\/em>inducen a resultados que son espejismos.<\/p>\n<p>C\u00f3mo lo calculo.<\/p>\n<p>Aqu\u00ed necesitas llevar el<strong> control de ingresos e inversi\u00f3n.<\/strong><\/p>\n<p>Recuerda que para los ingresos necesita considerar lo anteriormente descrito:<\/p>\n<p>Veamos un ejemplo:<\/p>\n<p><strong>Ingresos: $1000<\/strong><\/p>\n<p><strong>Inversi\u00f3n: $800\u00a0<\/strong><\/p>\n<h3 style=\"text-align: center;\">ROI = Ingresos &#8211; Inversi\u00f3n \/ Inversi\u00f3n<\/h3>\n<p>ROI = 1000 &#8211; 800 \/ 800 = 0.25<\/p>\n<p>Con ello, necesitas analizar si la inversi\u00f3n se debi\u00f3 realizar o no.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El ROI, algo que ver\u00e1s en muchos art\u00edculos en la web sobre c\u00f3mo rentabilizar tu publicidad o marketing por Internet, no es otra cosa que el retorno de Inversi\u00f3n. Es decir, el valor econ\u00f3mico generado por todas las acciones de marketing o incluso una campa\u00f1a de anuncio. Este concepto es importante porque el frecuente error &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/osored.com\/blog\/roi-la-gestion-marketing-internet\/\"> <span class=\"screen-reader-text\">\u00bfQu\u00e9 es el ROI en la gesti\u00f3n de marketing por Internet?<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crear-pagina-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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