{"id":337,"date":"2018-01-25T16:24:22","date_gmt":"2018-01-25T16:24:22","guid":{"rendered":"https:\/\/osored.com\/blog\/?p=337"},"modified":"2018-01-25T16:24:22","modified_gmt":"2018-01-25T16:24:22","slug":"google-analytics-deberia-usarlo-web","status":"publish","type":"post","link":"https:\/\/osored.com\/blog\/google-analytics-deberia-usarlo-web\/","title":{"rendered":"\u00bfQu\u00e9 es Google Analytics y por qu\u00e9 deber\u00eda usarlo en mi web?"},"content":{"rendered":"

\u00bfSeguro te preguntas qu\u00e9 es Google Analytics? Si a\u00fan no lo sabes, te lo contaremos en este post.<\/p>\n

Google Analytics es una herramienta importante para tu sitio web.<\/p>\n

Con esta herramienta podr\u00e1s revisar todas las estad\u00edsticas<\/strong> importantes para un sitio web de negocio.<\/p>\n

Por ejemplo podr\u00e1s ver cuanto tiempo se queda en tu sitio web las personas, qu\u00e9 dispositivo web utilizan (m\u00f3vil o pc) y su ubicaci\u00f3n geogr\u00e1fica.<\/p>\n

Hay muchos aspectos que podr\u00edas ver en esta herramienta.<\/p>\n

Google Analytics es un recurso creado por nuestros amigos de Google<\/strong>. Si tienes una cuenta de gmail<\/em> lo m\u00e1s seguro es que ya tengas una cuenta en Google Analytics<\/strong> lista para activarla en un click.<\/p>\n

Las estad\u00edsticas antes<\/h3>\n

Las p\u00e1ginas web de hace algunos a\u00f1os atr\u00e1s mostraban la cantidad de visitas que llevaba el sitio en su p\u00e1gina de destino. Y eso era todo. La \u00fanica m\u00e9trica a medir era la cantidad de visitas.<\/p>\n

Hoy eso ya no es as\u00ed.<\/p>\n

Hoy mostrar ese contador de visitas no se ve profesional. Y segundo, la cantidad de visitas<\/strong> no es una m\u00e9trica suficiente de que algo funciona bien.<\/p>\n

Debido a que hoy es com\u00fan el tr\u00e1fico artificial, uno puede tener una visi\u00f3n equivocada si s\u00f3lo se revisa la cantidad y no la calidad de esos visitantes.<\/p>\n

Realmente est\u00e1n viendo algo que les importa en mi sitio web o llegaron por error, buscando algo que cre\u00eda mi sitio ten\u00eda pero no lo tiene.<\/p>\n

Por ejemplo:<\/p>\n

Pensemos en alguien que vende sus cursos por Internet.<\/strong> C\u00f3mo hacer marketing digital. Y tu sitio web se muestra a alguien que buscaba cursos gratis de marketing digital. Este usuario cuando vea tu p\u00e1gina de cursos de marketing digital, creer\u00e1 que tiene cursos gratuitos. Al ingresar, se dar\u00e1 cuenta que no es gratis y se ir\u00e1.<\/p>\n

Eso estar\u00eda bien si nuestro sitio web recibe estas visitas en una cantidad menor. Pero si el 90% de nuestros visitantes tiene este perfil, entonces estamos llegando al p\u00fablico objetivo equivocado.<\/strong><\/p>\n

\u00bfY c\u00f3mo podemos saber ello? Con Google Analytics.<\/p>\n

\u00bfC\u00f3mo insertar Google Analytics en mi sitio web de Oso Red?<\/strong><\/h3>\n

Es sencillo.<\/p>\n

S\u00f3lo creas dentro de cuenta de Google Analytics una cuenta y luego generas un c\u00f3digo de seguimiento con su respectivo ID.<\/p>\n

Este ID, deber\u00edas colocarlo en ID de rastreo.<\/p>\n

\"insertar<\/p>\n

\"id<\/p>\n

 <\/p>\n

Con esta acci\u00f3n, tu sitio web de Osos Red contar\u00e1 con Google Analytics<\/strong> y todas las estad\u00edsticas que te ayudar\u00e1n a tomar mejores decisiones de marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00bfSeguro te preguntas qu\u00e9 es Google Analytics? Si a\u00fan no lo sabes, te lo contaremos en este post. Google Analytics es una herramienta importante para tu sitio web. Con esta herramienta podr\u00e1s revisar todas las estad\u00edsticas importantes para un sitio web de negocio. Por ejemplo podr\u00e1s ver cuanto tiempo se queda en tu sitio web …<\/p>\n

\u00bfQu\u00e9 es Google Analytics y por qu\u00e9 deber\u00eda usarlo en mi web?<\/span> Leer m\u00e1s »<\/a><\/p>\n","protected":false},"author":2,"featured_media":340,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crear-pagina-web"],"yoast_head":"\n\u00bfQu\u00e9 es Google Analytics y por qu\u00e9 deber\u00eda usarlo en mi web?<\/title>\n<meta name=\"description\" content=\"\u00bfSeguro te preguntas qu\u00e9 es Google Analytics? 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