{"id":321,"date":"2017-12-18T03:15:22","date_gmt":"2017-12-18T03:15:22","guid":{"rendered":"https:\/\/osored.com\/blog\/?p=321"},"modified":"2017-12-18T03:15:22","modified_gmt":"2017-12-18T03:15:22","slug":"que-es-una-pagina-de-destino-o-landing-page","status":"publish","type":"post","link":"https:\/\/osored.com\/blog\/que-es-una-pagina-de-destino-o-landing-page\/","title":{"rendered":"Qu\u00e9 es una p\u00e1gina de destino o landing page"},"content":{"rendered":"<p>Cuando haces <strong>publicidad en internet<\/strong> una de las cosas claves es una p\u00e1gina de destino.<\/p>\n<p>El principal error de muchos empresarios al momento de hacer ellos mismos su publicidad es colocar un enlace a su dominio principal o simplemente no colocando ning\u00fan enlace-<\/p>\n<p>En anuncios ya sea en <strong>Google o Facebook,<\/strong> una cosa que siempre debes utilizar es una p\u00e1gina de destino.<\/p>\n<p>Una p\u00e1gina de destino sirve para recibir a los usuarios que llegan provenientes de hacer click en un anuncio. Por lo que esa p\u00e1gina de destino debe ser dise\u00f1ada de acuerdo al objetivo de la campa\u00f1a.<\/p>\n<p>Si el anuncio habla de un <strong>producto espec\u00edfico,<\/strong> la p\u00e1gina de destino debe dar detalles de ese producto.<\/p>\n<p>Pero adem\u00e1s debe tener un conjunto de recursos, todos enfocados a hacer que el producto o servicio se venda o logre una suscripci\u00f3n en caso el objetivo sea la suscripci\u00f3n de nuevos usuarios.<\/p>\n<p>Esto \u00faltimo se le conoce como conversi\u00f3n.<\/p>\n<p>Las conversiones en una <strong>p\u00e1gina de destino<\/strong>, es precisamente cuando el usuario ejecuta la acci\u00f3n deseada.<\/p>\n<p>Esto puede ser:<\/p>\n<p>Llenar un formulario<\/p>\n<p>Darle al bot\u00f3n llamar<\/p>\n<p>Realizar un pedido o <strong>compra online.<\/strong><\/p>\n<p>Para lograr ello, una p\u00e1gina de destino o landing page debe tener los siguientes elementos.<\/p>\n<ul>\n<li>Encabezado llamativo.<\/li>\n<li>Imagen o v\u00eddeo vendedor<\/li>\n<li>Llamado a la acci\u00f3n<\/li>\n<li>Formulario de contacto<\/li>\n<li>Lista de beneficios de adquirir el servicio o producto.<\/li>\n<\/ul>\n<p>Con estos elementos, podemos hacer que nuestros usuarios se inclinen por<strong> acercarse m\u00e1s a la acci\u00f3n<\/strong> que queremos que haga.<\/p>\n<p>Por otro lado, tambi\u00e9n hay que cuidar que esa p\u00e1gina de destino, no tenga otros elementos que distraigan al usuario del objetivo. Estos elementos pueden ser:<\/p>\n<ul>\n<li>Botones o barra de la derecha con otros<strong> enlaces de la p\u00e1gina<\/strong><\/li>\n<li>Banners con otras ofertas o informaci\u00f3n<\/li>\n<li>Art\u00edculos del blog o enlaces a ellos..<\/li>\n<\/ul>\n<p>Una p\u00e1gina de destino puede ser dise\u00f1ada de manera simple sin tanta informaci\u00f3n.<\/p>\n<p>Aqu\u00ed se hace cierta la m\u00e1xima que reza: <strong>\u00abMenos es m\u00e1s\u00bb.<\/strong><\/p>\n<p>En muchos casos, el ofrecer mucha informaci\u00f3n, acaba por hacer una p\u00e1gina de destino poco eficaz. Esto puede deberse a que precisamente una p\u00e1gina de destino eficaz, se debe a que posee pocos elementos que son los esenciales.<\/p>\n<p>Por ello la informaci\u00f3n que debe contener son<strong> beneficios y un llamado a la acci\u00f3n<\/strong> que puede ser un bot\u00f3n de llamada o un llamado a llenar el formulario o de no perderse la oferta.<\/p>\n<p>Hacer una p\u00e1gina de destino con el constructor de Oso Red es f\u00e1cil. Con s\u00f3lo arrastrar y soltar, se puede componer los elementos descritos arriba.<\/p>\n<p><strong>\u00bfQu\u00e9 elementos vas a utilizar en tu p\u00e1gina de destino?\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cuando haces publicidad en internet una de las cosas claves es una p\u00e1gina de destino. El principal error de muchos empresarios al momento de hacer ellos mismos su publicidad es colocar un enlace a su dominio principal o simplemente no colocando ning\u00fan enlace- En anuncios ya sea en Google o Facebook, una cosa que siempre &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/osored.com\/blog\/que-es-una-pagina-de-destino-o-landing-page\/\"> <span class=\"screen-reader-text\">Qu\u00e9 es una p\u00e1gina de destino o landing page<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":322,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crear-pagina-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qu\u00e9 es una p\u00e1gina de destino o landing page<\/title>\n<meta name=\"description\" content=\"Una p\u00e1gina de destino sirve para recibir a los usuarios que llegan provenientes de hacer click en un anuncio. 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